Xerox Services » Higher Education Services » Marketing and Enrollment
Higher Education

Higher Education Enrollment Services

Raise your higher recruiting and enrollment success rate through our multichannel, integrated marketing and enrollment services. By executing highly targeted campaigns with integrated voice, digital and print communications, our Speed to Lead® technology and experienced marketing team boost student response rates to double digits.

We can operate as an extension of your marketing and enrollment team by managing each media channel to identify, project and implement the most cost-effective marketing campaigns. Keep prospective students engaged from inquiry through enrollment, graduation and beyond by employing our innovative contact strategies, industry best practices and the skills of our highly trained representatives. We can help you maintain consistent, high-level, personal contact with the following college recruiting services:

Strategy

  • list identification
  • marketing plan
  • marketing spend optimization
  • benchmarks

Capabilities

  • Creative design
  • Media buying
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Pay per lead (PPL)
  • Remarketing
  • Microsite/website
  • Email
  • Personalized url (PURL)
  • Social media
  • Variable print
  • Direct mail management

Analytics

  • Cost per start
  • Lead to start
  • Other performance metrics
  • Detailed reporting

Protecting Your Brand

  • Brand management
  • Strict adherence to regulatory and compliance standards
1-877-414-2676 
or contact us online

Midwestern University

Financial aid processing and call center solutions spurred a 100-fold enrollment increase in 24 months.

See Midwestern University case study ›

"Inside Higher Ed" 2014 Survey Results

Campus CFOs say business model is unsustainable. What's their solution?

See survey results ›

Enabling the Paperless Campus

Park University lowered costs and streamlined enrollment and financial aid by implementing state-of-the-art workflow systems that also reduce paper.

Read Park case study ›

Ideas and Innovation for Schools

Discover how Xerox delivers results to more than 500 schools.

Watch video (2:15)