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Healthcare Payer Services

Healthcare Communications and Marketing Services

It's a new era for health plans as they begin the shift from a business-to-business (B2B) to business-to-consumer (B2C) model. Improving the way you communicate and market to your members and providers will be more important than ever.

Let Xerox help. Our healthcare communications and marketing services help you deliver the right message to the right person and at the right time so that you can use this time of industry change to grow membership and improve your customer satisfaction. We have the full spectrum of consulting and business process outsourcing services to help health plans make the B2C shift. Our healthcare communications and marketing services include:

  • Strategy and planning
  • Data management and analytics
  • Content creation and management
  • Multi-channel delivery: web, email, SMS/text, phone, social media, print, and chat
  • High-volume print and mail combined with outcome based pricing to help reduce print and postage spend
  • Summary of benefits and coverage (SBC) services

Our healthcare communications and marketing services help payers build stronger relationships with existing members and providers to turn healthcare reform into an opportunity to grow your business.

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